The Honest Food Campaign
Nick Herbert, the Shadow Secretary for Environment, Food and Rural Affairs launched the Honest Food Campaign, a drive to implement clear food labelling which leaves the consumer in no doubt as to what they are buying and where it comes from.
"People have a right to know where their food comes from," Nick commented "Meat labelled 'British' should be born and bred in Britain, raised to our high welfare standards.
"Conservatives are demanding honest labelling to restore trust and allow people to choose British food with confidence."
Action
The Conservatives will close the loophole in the law which allows meat simply processed here to carry a UK or British label. Under our rules honest labelling will become a statutory requirement.
The ‘Honest Food’ campaign for clear country of origin food labelling aims to:
- Empower consumers to make informed choices about the food they buy;
- End misleading packaging of non-British meat or meat products being labelled as British;
- Support British producers by allowing consumers to identify genuine British meat;
- Promote superior British produce by highlighting the advantages of British produce - especially the superior welfare standards of UK food, and
- Bring honesty and integrity to how meat is sold to restore trust and confidence in British food and labelling in general.
Support
Chefs and celebrities agreed to support the campaign - including Hugh Fearnley-Whittingstall, Prue Leith, Rick Stein and Anthony Worrall Thomson
Organisations such as Compassion in World Farming, RSPCA, NFU and many others also back our campaign
Clarissa Dickson Wright, from the ‘Two Fat Ladies’ TV show, stars in a short promotional film highlighting poor labelling of products for sale in UK supermarkets
Whats next...
Honest food campaign to feature at food and farming shows across the country
2nd Reading of Food Labelling (Amendment) Bill in the House of Commons